Hewlett-Packard
Opening to a full-size poster, this 8-page insert unified the Hewlett-Packard’s
four computer peripheral divisions and leveraged the company’s leadership image
established with LaserJet printers.

Advertising I Collateral I Campaigns I Identity
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This ad introduced Hewlett-Packard’s first affordable color inkjet printer
to business and home markets, scoring highest for readership and
memorability in leading trade publications.

 

Based on an actual user experience, this case study ad reinforced Hewlett-Packard’s reputation
for making highly reliable products.

Part of a campaign that launched new LaserJet printers. The first introduced superior print resolution
to end-users. The bottom addressed the price/performance concerns of corporate purchasers.

 

 

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